Thursday, September 07, 2006

MARKETING CONCEPTS

A Professor at one of the IIM's (INDIA) was explaining
marketing concepts to his Students:-

1. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous
girl. One of your friends goes up to her and pointing at you
says: "He's very rich. Marry him." - That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get
her telephone number. The next day, you call and say: "Hi,
I'm very rich. Marry me." - That's Telemarketing

4. You're at a party and see gorgeous girl. You get up and
straighten your tie, you walk up to her and pour her a drink,
you open the door (of the car) for her, pick up her bag after
she drops it, offer her ride and then say: "By the way,
I'm rich. Will you marry me?" - That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to
you and says: "You are very rich! Can you marry me?"
- That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" She gives you a nice hard slap on
your face. - That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her
husband. - That's demand and supply gap

8. You see a gorgeous girl at a party. You go up to her and
before you say anything, another person come and tell her:
"I'm rich. Will you marry me?" and she goes with him.
- That's competition eating into your market share

9. You see a gorgeous girl at a party. You go up to her and
before you say: "I'm rich, Marry me!" your wife arrives.
- That's restriction for entering new markets

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